Online businesses like Smokingthings and Etsy are becoming more popular than ever as entrepreneurs realize that a brick-and-mortar store is not always necessary to sell a product. There is a unique set of challenges that can come with an online business, though, including trying to reach potential customers and getting the word out about your service. Because potential customers will not walk by a physical place of business every day, you have to get creative with how you market your services. For the most profitable results, consider using social media, online selling platforms, paid advertisements and customer reviews.

Use Social Media

You can used Facebook, Instagram or Twitter to advertise new inventory, sales and store hours. You can offer updates about what products are going fast, and in some cases, you can even use these sites to take orders on the web. Just think of the number of times that people scroll through a Facebook feed in a day, and make sure that your business is one of the things that they look at. You do not want to post too much, but well-timed, descriptive posts can capture attention and increase your sales.

Use an Online Selling Platform

If you are not quite ready to branch out on your own, you can use an online selling platform to market your services for you. You can sell your product on a site that already has a large client base, and many of these platforms have advertising services that you can pay for. In this way, your products are on the top of the list when a customer makes a search.

Use Paid Advertisements

It can greatly benefit you to invest in paid advertisements, as the small investment can bring high returns. Be sure that you are marketing in places where customers who are likely to buy your products will be looking. For example, if you sell a handmade good, you can advertise on a blog about why buying from skilled artisans is best.

Use Customer Reviews

Shoppers pay attention to what others say about your products, so be sure that you use positive customer reviews to your advantage. You should post these on your social media pages and websites for everyone to see.

While marketing for an online business is quite different than marketing for a physical one, you can use these tips to help get the edge you need to operate your enterprise successfully.