Building a mobile app can be an exciting process.
You start with an idea and it isn’t long before it becomes a fully fledged application, for people all around the world to download and use in their everyday lives.
After many painstaking hours of slaving over the development of your application, either by yourself or as part of a small team, launching it can be exhilarating.
This feeling can be easily replaced with feelings of self-doubt or confusion if your app doesn’t do as well as you think it should.
There are apps similar to yours that are incredibly popular, so why isn’t yours doing well?
The truth is, there are probably a hundred apps—if not more—that are similar to yours on the market that have faced a similar fate.
Their app developers are sat there wondering why their app has failed despite the effort they put into it, just like you could be.
When you consider that, according to ComboApp, over 65 percent of small businesses and almost all big brand companies have developed a mobile app, you might be able to understand why hope isn’t enough to make your app successful.
This doesn’t mean that you are destined to fail before your app has had a chance to be successful because you aren’t one of the frontrunners, however.
All it means is that you need to start incorporating tactics that have helped these bigger companies be successful by using marketing agencies that specialize in marketing mobile apps.
Once you have found an agency that works for you and your mobile app, here are some things to help get your app noticed, with tips from marketing pros.
Engage With Influencers Relevant To Your App’s Niche
In the digital world we’re living in, one of the most effective ways to bring attention to your app is to talk to those who influence the minds of your target audience.
Influencers, as defined by HealthcareWeekly as anyone with a large following, are worth interacting with as they have the ability to promote your app to thousands of followers with the click of a few buttons.
If this is done through authentic, valuable engagement with the influencer through social media accounts dedicated to your app, then you may receive free traction through the share of your advice.
It can also be done on a paid basis, where you build up a relationship with an influencer and then offer them payment in exchange for a review/post about your app.
Knowing which influencers are worth targeting is a complicated process, however, and without expertise you could end up wasting time on influencers who aren’t worth your time.
This is where agencies come in.
All you need to do is find one within your niche that has experience with social media. They will then be able to analyse accounts from influencers within your niche to provide you with a list of those you should target.
Some agencies will go even further than this and handle the engagement process for you, helping you to build up relationships with other influencers without having to take time away from developing and improve your app.
Create Social Media Accounts For Your App In Advance
Another thing agencies can do to help your app get noticed is to create social media accounts—and make them active—months before your app is actually released.
Doing this will enable your business to build up an established presence online before you having something to promote, allowing you to build authentic relationships within your target audience who may be willing to promote your product once it has been released.
As any marketing agency will know, doing this will also spike the natural curiosity humans have about things they view as exclusive.
This will make people anticipate your release, and get involved with the lead up to it, helping to build traction and make others realize the potential your app has.
Make Sure You Understand & Abide By Regulations
The last thing you want to worry about when you launch your app is whether or not it abides by regulations within the countries it is being used in.
That’s another thing you can use a niche-specific agency for, as they will have the knowledge and understanding to advise you about any potential issues you may run into with your app.
It can be tempting to ignore the regulations if you’re producing a digital product, as in the past these haven’t been so regulated, and it’s rare that you see app developers being taken to court for breaking the law.
According to Digital Authority Partners, however, this is changing, with those breaking regulations risking being removed from the marketplace, being shut down permanently, fined by official legislators, and you could even be sued by consumers.
In the long run, cutting corners by not checking whether your app abides with local laws could end up costing you a lot more than hiring an agency would have in the first place.
It could also prevent your app from getting the notice it deserves, by either being taken down before you have the opportunity to show its true potential, or being ruined in the court of public opinion to such a degree that you cannot come back from.
As you can see from the examples we have provided above, having an agency on board is an essential part of your app-building process.
This is increasingly true if you want your app to be noticed, and given the best chance of going viral within your target audience—or, more hopefully, the internet in general.
We understand that it can be tempting to skip using a marketing agency in order to save essential costs when building an app, especially if you’re doing so on a budget, but we hope this article has helped you to understand the mistake you’d be making if you did this.