When it comes to SEO, fluidity is something that you cannot expect. Google constantly updates its algorithm. This is why businesses need to hire SEO specialists who can help them rank higher. Although it is impossible to keep track of all the changes on your own, there are some important SEO trends in 2022 that you need to know about. This post takes a close look at these trends.

Core Web Vitals

One of the trends that you need to know about is core web vitals. It is changing the SEO landscape. Now, you might have not heard of this SEO term. However, you need to familiarize yourself with it. Google is expected to roll out Page Experience which is a new algorithm that measures the core web vital scores. They are a set of metrics which measure visual stability, responsiveness, and speed. Therefore, you will need to improve these metrics to rank higher.

Google Passage Ranking

The next trend that we will be seeing in 2022 is Google Passage Ranking optimization. For those of you that do not know Passage Ranking, it is a metric that measures individual passages on the webpage and ranks them along with the webpage itself. The reason why you should take notice of it is because it provides a great opportunity for businesses to rank higher for certain passages. For instance, if you cover a specific area in your blog with great expertise, you could utilize it to rank higher. It is quite easy to optimize for Passage Ranking as it only requires you to provide a user friendly experience and structure content better.

Featured Snippets

If there is one trend that you will have to master in 2022, it is featured snippets. It should be in your SEO strategy if you want to succeed. It will prove to be the holy grail of search. Snippets tend to appear in position zero which means that they will be on top of the search engine results page. To appear in a featured snipped, you must optimize your content. To appear in featured snippets, you must use long-term keywords, use questions, and format wisely.

EAT Principle

The EAT principle will reign supreme in 2022. It can help provide long-term SEO success. Even though Google’s algorithm is constantly changing, you need to ensure expertise, authority, and trustworthiness to rank higher. It measures the reputation of your brand on the web. Google tends to rank established brands higher in comparison to unknown ones. However, there is no need to feel overwhelmed. All you have to do is start small by asking customers to leave positive reviews, earn high-quality links, posting on public forums, and demonstrating care studies.

Hire the Best SEO Company

Now that you know a few of the SEO trends that will be making noise in 2022, it is important that you work with the best SEO Company to position yourself at the top. A reputable SEO company can help you in ways that you cannot even imagine.