In a short period of time, the popularity of TikTok has skyrocketed. It is mostly used by teenagers around the globe who love to create short videos and post them on the platform. TikTok is a social media app which allows users to share videos of themselves or just about anyone covering a diverse range of topics, from viral challenges to comedic skits to lip syncing. However, if you have not heard about the app, then, it is about time that you did.
With over 1.5 billion all-time downloads, TikTok is one of the most downloaded apps out there. Its influence and popularity is continuously spreading. This post provides a short history of TikTok for those of you that interested in learning more about the platform that the US government is worried about. TikTok is an app that was created by a major Chinese company which has been in the tech scene for quite some time now. It is important to keep in mind that TikTok has had many name changes in the past and new features have been introduced to the app from time to time. But, the app has reached new heights of popularity. Teens cannot seem to get enough of this app. Many of them want to buy TikTok followers in order to grow their influence on the platform.
Due to its burgeoning popularity, TikTok is being investigated by the US government which has concerns over its roots in China and how much influence and access the Chinese government has over content moderation and user data.
It was only last February, when Montero Hill, a TikTok user posted a song called “Old Town Road” whose alias was Lil Nas X. What started out as a meme quickly went viral and got the user noticed by record labels. Lil Nas X had been promoting the song on different social media platforms but was not as successful. However, as soon as the song was posted on TikTok under the hash tags cow bow gang and yee yee juice, more and more users started taking notice.
TikTok has been designed to help users get popular quickly. Some of the artists that saw a meteoric rise in popularity include the BoyBoy West Coast, Supa Dupa Humble, and Ava Max. TikTok is a global app as analytics show. Gen Z are the main demographic of the app. Known as Musical.ly previously, TikTok used to be focused on lip-synch videos. The app was acquired by Byte Dance which is a major Chinese tech company. The company merged the app with its lip-synching app called Douyin. This led to the debut of TikTok in August 2018 and by September, the app beat SnapChat, YouTube, Instagram, and Facebook in monthly installs.
Most of the users and staff of TikTok are in the US. It is a collaborative space that allows users to go viral. With endless displays of 15 second videos that feature trending hash tags, dancing, and special effects, TikTok is here to stay.