Are you running an E-commerce business?
But you are worried because you don’t have much traffic on your website.
One of the reasons is not using SEO for your website.
No matter how aesthetically beautiful your website is, if you have not properly optimized it by using relevant keywords/phrases, then all your efforts go down the drain.
In this article, I will tell you what SEO is and six reasons why SEO is essential for E-commerce business.
What is SEO?
SEO is an acronym for Search Engine Optimization, which is a method of increasing website traffic both in terms of quality and quantity. This is done by making the website user-friendly and putting the relevant content for the users. In return, your website will be displayed as a top result on the search engine.
6 Reasons Why SEO is Essential
1. Increase sales
The customer who purchases online, searches about the product on Google or any other search engine before making a purchase decision. So, if you use SEO to optimize your product then there are high chances that Google will rank your website on top and customers will land on your page most likely. The organic traffic on the website is essential for the E-commerce business.
2. Finds new customers
Organic traffic increases when you use SEO strategy to highlight the keywords from your website. Customers search for your product using those keywords. In a Google AdWords paid campaign you select the keywords and mention it on your website. So whoever searches that keyword will see your website ad and can click on it. So, with proper SEO strategy, you can find new customers that you never thought of.
When you use paid advertising techniques for promoting your E-commerce business, the return on investment is not high as compared to the SEO strategy. Paid ads may cost many dollars per click. SEO strategy implementation is not so expensive and organic traffic brings more business. Organic search is free because there is no cost per click, per conversion or per impression.
4. Beats competition
You should know that your competitors are already using SEO strategy and their website is ranking in the Google search. To beat your competition, you need an SEO strategy to improve your search ranking and get more organic traffic to your website. The more relevant keywords you use, the better your SERP ranking.
5. Improves user experience
SEO must improve the website’s user experience else it will lose its SERPs ranking. You can improve your website experience by putting up relevant content, support text, and by making it easier to navigate. Also, don’t forget to make it a mobile-friendly website.
Also, make sure your website is not graphically heavy and takes lots of time to load else customers may abandon the shopping cart process if they feel it takes too long.
6. Long-lasting effect
Unlike paid advertising, SEO lasts long. In paid advertising, the moment you stop paying for the ad, the traffic drops. But in SEO strategy, it keeps on working and just builds up layers. SEO gets better with time when you keep updating relevant keywords. SEO effect is long-lasting and even if you stop it for a while, customers will still visit your website through organic search.
So, if you are looking to implement an SEO strategy for your E-commerce business then you can visit Optimum7. It is an E-commerce SEO agency which provides services of Local SEO, SEO website audits, link building, mobile SEO optimization, content creation and many other services.